Sometimes All You Need is a Sign

The following beautiful short won big at the 2009 Cannes Lions Advertising Festival with the task of positioning Schweppes as the “adult” soft drink of choice. Gently weaving Schweppes branding throughout, Australian director Patrick Hughes needed to create a film that adults would connect with and want to share with others; considering my grassroots discovery through Christina via her cool older sister, I’d say that Hughes did his job well.

I didn’t even realize that the short was created as a branding project until reading up on its awards afterwards. More than anything soft drink related, the heart of the aptly titled Signs focuses on communication and the art of loving without talking:

Vodpod videos no longer available.

Christina recommended watching because she thought I’d try to make something similar with my friends. She also mentioned that the main character reminded her of me, which I guess I can see considering he comes off as an awkward mute most of the film. Nonetheless, I was grateful for the suggestion and would love nothing more than to have the ability to create powerful little gems like this someday.

While Signs may be no Absolut Vodka promotion, I wanted to do my part in continuing to spread the viral word.

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3 Responses to “Sometimes All You Need is a Sign”

  1. cbgb Says:

    hahha. an awkward mute…i’m glad this was worthy of posting about! its too bad you can’t also put the Frolf video up here for all to enjoy

  2. whitney Says:

    I was completely unproductive at work for the last 12 minutes, but it was totally worth it.

  3. walthers2 Says:

    i watched this at work too… yet i consider it the most productive 12 minutes of my day.

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